Search Engine Optimization (SEO)
What is Search Engine Optimization (SEO)?
If you are new to internet marketing, you might be wondering what is SEO? Well, first of all, SEO stands for Search Engine Optimization. It is a digital marketing strategy used to get your website at the top of the search engine results for keywords related to your business (E.g. catering in Singapore, dental clinic in Singapore).
This gives your business website a constant flow of unlimited targeted traffic. At Online Network Empire, we specialize in getting your business on the top of the search engine for your ideal keywords.
Why Search Engine Optimization (SEO) is Important?
Before the internet, information was mainly found on newspaper, directory phone books. The internet has replaced all of these channels. Google has become the biggest directory for information. With more than 3.5 billion searches per day (internetlivestats.com), Google is the place to be at. If you are not ranking on Google, you are losing targeted customers to your competitors which are ranked on Google. Google has a free tool to show you their valuable data on what keyword your customers are searching for. It is called the Google Keyword Planner. Watch our free training video below! On how you can use it, to find out what people are looking for online.
Case Study: Borders
Borders the big chain of bookstore that we all know about. In 2002, borders had multiple chains of bookshop around the world, but they refused to make an online bookstore. They lost to rival companies which adopted e-commerce such as Amazon. In 2011, they were bankrupt and had to close shop. This shows that no matter what size your company is, if you do not keep up to date with the latest marketing strategies, your business would be left behind.
It is never too late to get started on digital marketing, at Online Network Empire, we create tailor-made done for you internet marketing packages where you do not even have to worry about anything. So you can focus on what you do best which is managing and growing your business.
So How Does Search Engine Optimization (SEO) Help My Business?
Imagine your website as a real shop and your position on the search engine results is a location in a shopping mall. If you are ranked highly on the first page of Google, it would put your business website on a prime location (entrance of the mall) where targeted customers are looking for your business. It is much better than a shopping mall because not only do you get visitors but you get targeted visitors where people are searching and looking for your services and products. The best thing about the internet is that it is Global, yes that is right, not only can you target locally but you can get your brand worldwide. Online Network Empire have helped multiple businesses ranging from SMEs to MNCs get on the first page of Google. We not only get their website, but we also dominate the first page of the search engine, meaning that more visitors would come to your website.
How Does Search Engine Optimization (SEO) Work?
First of all Search Engine is operated base on an algorithm, basically it is a set of guidelines set by Google to determine where a website should be placed on the search engines. We optimize your website to make it search engine friendly, we then go about syndicating your content around the website to authority websites to build massive authority for your website. To be honest there are many ways to do SEO, there is also many SEO services out there, some as low as $5, but the question is can they get the results you want? As Google is always updating their algorithm (Google Updates), SEO is constantly changing. What might work a month ago might not work anymore. That is why you need a person who really knows SEO and experience with SEO. If you are not careful with your SEO, you might encounter a Google Penalty whereby Google might remove you from their search engines. It is a permanent thing and it is very hard to recover from it. At Online Network Empire, we have a dedicated team of SEO experts who are constantly testing and keeping up to the date with the SEO changes. All the work is done by our in-house team, and we do not outsource any work. Many Agencies outsource their work to third-party providers, we know this because most of the agencies turn to us for our SEO services and they just markup the price for the client.
How Long Does SEO Take Till I See Results?
Generally, SEO takes roughly around 4-6 months to really see results. At Online Network Empire, we focus on quality sustainable long term rankings. We tailor the SEO base on your business to suit your every need. SEO is an investment, not a get rich quick scheme. If you are looking to rank instantly you can consider using our Pay Per Click (PPC) services, it is not as effective as organic rankings, but it still packs a punch. Complementing PPC & SEO together is a very effective marketing strategy to have total dominance on the search engines. Online Network Empire pride ourselves on providing a full spectrum of internet marketing strategies to dominate your competition.
I am Interested! How Do I Get Started?
As much as we would like to help all businesses. Due to our company’s success stories & demand, we select the clients we choose to work with. We only work with a limited amount of clients at any given time to ensure maximum attention to detail and your company’s ultimate success.
Please visit our Discovery Page for more detail on how to Get Started.