Search Engine Marketing (SEM)
What is Search Engine Marketing (SEM)?
Being new to digital marketing you might be wondering what is Search Engine Marketing (SEM) also known as Pay per Click (PPC), it is an internet marketing strategy that places your website at the top of the search engines results by paying the publisher (Google).
Why is Search Engine Marketing (SEM) useful?
As you all know Google is the #1 search engine in the world. In 2013, Google had a four-minute blackout. Web traffic of the entire world dropped by 40% (NY daily news). This just shows how big a reach Google has for connecting customers to businesses. If your website is not ranking highly on the search engine, you are missing out on targeted customers that want your service or product but instead are going to your competitors instead that are ranking highly in the search engines.
How Can Search Engine Marketing (SEM) help your business?
The best part about SEM is that you only pay when a visitor clicks on your website. Unlike the traditional form of marketing (newspapers, magazines, radio & media) where one advertisement can easily cost around $2000-$10000 per day for the space of an advertisement. Whereas PPC, you are paying for the clicks to your website.
On top of that, Google shows you their search data, you can identify which keywords people are searching about! The is called Google Keyword Planner it is free for everyone. We highly recommend business owners to watch this video get an understanding, so that would not be duped by various marketing agencies.
Watch our free training video below! On how you can use it, to find out what people are looking for online.
Benefits of Search Engine Marketing (SEM)
SEM allows you to target customers who are already searching for your products/services. You can select which keyword you would want your advertisement to appear on. It gives a lot of flexibility for businesses to decide on which product they would like to push out to their customers.
The results are instant, you could get started in 1 day & start driving traffic to your website. This means that you can get your phone ringing instantly.
You only pay when a person clicks to your website, as compared to traditional forms of marketing this is very attractive because you would know that your marketing investment is well spent. The cost of starting a PPC campaign is much cheaper as compared to traditional marketing. On top of that it performs much better than other forms of traditional marketing.
What makes us different from other Search Engine Marketing Agencies?
Here at Online Network Empire, we focus on our clients results. We do not run a campaign when the client cannot get any results from this. All the campaigns we launch is to ensure that the client can get a huge Return on Investment (ROI) from their marketing budget. Most agencies are more interested in taking their cut where they do not offer results.
- We ensure that your website is high converting. Your money is valuable to us, so to make the best out of each visitor we have our conversion expert who specializes in creating high converting website to allow you to turn visitors into customers.
- We do an in-depth keyword analysis. There are many types of searches even for a specific business. We identify profitable yet cost-effective keywords to maximize your return on investment (ROI)
- We keep track of everything. We constantly keep track of all the data and find more profitable keywords for your business, so we can further maximize your marketing budget to generate a high amount of leads.
I am Interested! How Do I Get Started?
As much as we would like to help all businesses. Due to our company’s success stories & demand, we select the clients we choose to work with. We only work with a limited amount of clients at any given time to ensure maximum attention to detail and your company’s ultimate success.
Please visit our Discovery Page for more detail on how to Get Started.